Sustaining Higher Education

With the need for further cost savings to ensure long-term financial viability, university leadership makes difficult decisions on underperforming programs.

A university explores partnerships as a middle ground between its current state and a cost reduction effort that would eliminate programs and services.

As universities face difficult financial challenges, integrated strategic financial planning helps identify options to keep institutions on a sustainable path forward.

Strategy requires choices, which includes choosing what not to do. An assessment of resources and any constraints they may place on strategic options is a first step toward refining these choices.

The pandemic’s effects on enrollment offer a preview of what lies ahead for colleges and universities as they approach the demographic cliff. Now is the time to consider what strategic options are available to your institution.

As colleges and universities begin a third academic year still dealing with the impacts of COVID-19, the need to find the right balance between strategy and execution amid rapid change is more important than ever.

The unique characteristics of academic institutions can compound the difficulties, but colleges and universities that are serious about putting their strategy into action need to face this challenge head on.

The process of defining desired customer outcomes requires work, and that task is made more complicated for higher ed institutions because their services are often delivered over a course of years and extend across multiple areas, including academics, student housing, campus life, and job placement.

The focus on the customer is critical because it is the customer who defines the brand. Put simply, a college or university’s brand is what its customers—current and potential—perceive it to be. In the long run, retaining current customers and attracting new ones is far more important than maintaining the brand.

Sustaining Higher Ed is a monthly blog dedicated to helping college administrators and board trustees lead their organizations toward greater financial stability so they can stay on...

What if colleges and universities began to think of students more as customers (which they are)? How might that transform not only the strategic planning process, but the strategic goals and initiatives of the institution?

Higher education is among the sectors most impacted by the COVID-19 pandemic. As in other sectors, the pandemic has acted as an accelerant of changes that were already underway.

Look beyond universities to a wider community of partners that can help build and sustain relevant and engaging adult learning programs.

A thoughtful approach to integrating can minimize the friction that an expanded adult learning program might generate. Read more!