In many areas of the country, the role of the individual in health care is shifting to that of an active consumer. The context is clear: Increasingly unwilling to shoulder risks for rising health care spending, employers are offering health plan options with higher deductibles and narrow or tiered networks. Some employers are also instituting creative incentives to steer employees toward or away from certain providers based on the providers’ price for the service.

Childrens_Hospitals_Today_Fall_2016_The_Consumer_Imperative.pdf