Research Report

2022 State of the Healthcare Consumer Report

5 minute
Healthcare consumerism

In the two and half years since the COVID-19 pandemic hit the United States in March 2020, consumer behavior has shifted dramatically—and potentially irreversibly—in every aspect of American life.

This year’s Kaufman Hall State of the Healthcare Consumer Report—featuring both findings from a survey of more than 3,500 Americans and interviews with healthcare leaders—explores the evolving ways in which consumers manage their health and access and receive healthcare, and how the healthcare industry accommodates them.

The challenge for the healthcare industry in the coming years is clear: finding ways to identify and meet evolving consumer needs in both healthcare and health management.


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Dan Clarin is a Managing Director in Kaufman Hall’s Strategic and Financial Planning practice, where he advises health systems, private equity firms and healthcare disruptors on growth, consumer engagement, pricing strategies, and transformative partnerships.
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