The role of the individual in healthcare is transforming from a patient to an active consumer. Driven by new value-based incentives and increased out-of-pocket costs, consumers and other purchasers, as well as individuals who influence healthcare decisions, are more willing to make cost-conscious decisions, while weighing other elements of the “value equation.”
In this podcast, Senior Vice President Dan Clarin discusses how hospitals and health systems can approach developing a consumer-centric pricing strategy.
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