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Tuition bill and calculator

Tuition Pricing: When the Road Less Traveled May Not Be the Best Solution

Some institutions have addressed the tuition pricing problem by instituting across-the-board tuition resets. A better approach is one that combines evaluation of the competitive landscape with a careful analysis of the institution’s current academic product mix.
Blog
Inflation chart and graduation hat

A Guide to Fighting Inflation for Higher Ed Leaders

With no end to inflation in sight, higher ed leaders must take a strategic approach to address a new economic reality. Here are nine options to consider for immediate, near-term, and longer-term action.
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College campus

Customer-Centric Brand Management for Higher Ed

The focus on the customer is critical because it is the customer who defines the brand. Put simply, a college or university’s brand is what its customers—current and potential—perceive it to be. In the long run, retaining current customers and attracting new ones is far more important than maintaining the brand.
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