With the advent of COVID-19 and the resulting economic downturn and uncertainty, accurately identifying your profitability drivers is critical. It is imperative to understand how your customers, relationships, branches, channels, officers and products contribute to the bottom line. In joint research recently conducted by Kaufman Hall and FMS, 87% of financial institutions said they should to do more to leverage profitability analysis to inform strategic decisions. Learn more by watching this on-demand webinar.

Meet the Authors
Bryan Ridgeway

Bryan Ridgway

Bryan Ridgway is a Senior Solutions Engineer in the Financial Institutions practice of Syntellis. His responsibilities include assisting financial institutions of varying sizes and complexity in the development of solutions to analyze and improve their financial performance, utilizing the Axiom Software Suite.
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Jeff Truitt

Jeff Truitt

Practice Lead
Jeff Truitt is a Practice Lead with the Software Division of Kaufman Hall, with a focus on financial institutions. He leads the team that implements the firm’s Profitability, and Relationship Profitability and Pricing (RPP) solutions.
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