Having a strong consumer focus has become a fundamental organizational competency in today’s U.S. healthcare system.

A healthcare provider’s game plan for strategic planning in 2018 and beyond will require a consumer focus to keep up with the inexorable rise in consumerism within the nation’s healthcare system. In carrying out the game plan, providers should take the following essential steps:

  • Clearly articulate the unique value propositions they intend to offer consumers.
  • Perform a comprehensive position assessment.
  • Create a well-defined set of strategic initiatives for effectively achieving organizational goals and targets.