With more than 30 years of healthcare experience, Rob Fromberg is a leader of Kaufman Hall’s Thought Leadership group. He specializes in health system change and oversees development of in-depth research reports, articles, blogs, videos, podcasts, surveys, and conference programming.
Before Kaufman Hall, Rob was Vice President and Editor-in-Chief at the Healthcare Financial Management Association, where he led the editorial direction of hfm magazine and oversaw all facets of communications for the association. He previously held various communications roles, including Vice President, Communications and Marketing at the Healthcare Information and Management Systems Society, and Associate Director with the American College of Healthcare Executives’ Health Administration Press. Rob was a Lecturer at Northwestern University for 17 years.