With more than 30 years of healthcare experience, Rob Fromberg is Senior Vice President and leader of Kaufman Hall’s Thought Leadership group. He specializes in health system change and industry disruption, and he writes, speaks, and develops content on those topics.

Before Kaufman Hall, Rob was Vice President and Editor-in-Chief at the Healthcare Financial Management Association. He previously held leadership roles at the Healthcare Information and Management Systems Society and the American College of Healthcare Executives. Rob was a Lecturer at Northwestern University for 17 years.

Rob has a B.A., cum laude, from Bradley University, and an M.F.A. from the Warren Wilson College Program for Writers.