With more than 30 years of healthcare experience, Rob Fromberg is Chief Communications Officer and leader of Kaufman Hall’s Thought Leadership group. He specializes in health system change and industry disruption, and he writes, speaks, and develops content on those topics.

Before Kaufman Hall, Rob was Vice President and Editor-in-Chief at the Healthcare Financial Management Association. He previously held leadership roles at the Healthcare Information and Management Systems Society and the American College of Healthcare Executives. Rob was a Lecturer at Northwestern University for 17 years.

Rob has a B.A., cum laude, from Bradley University, and an M.F.A. from the Warren Wilson College Program for Writers.

Insights from Robert Fromberg

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Increased For-Profit Funding for Outpatient Expansion Should Put Hospitals on Alert

Recent news about investments in outpatient care among non-traditional competitors should put hospitals and health systems on notice: The nature of healthcare today is generating aggressive competition for patients and physicians. The stakes are high. Remaining competitive will require a planning process that is as nimble and assertive as that of new competitors.
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ahca-passes-the-house-what-it-means-and-whats-next

AHCA Passes the House: What It Means and What’s Next

This afternoon, the U.S. House of Representatives passed an amended version of the American Health Care Act (AHCA) by a vote of 217-213, with all Democrats and 20 Republicans voting no. Along with the original bill’s repeal of Medicaid expansion and insurance mandates, and capping of federal Medicaid payment, the amendments create the option for states to opt out of key requirements of the Affordable Care Act (ACA) and provide $8 billion to fund state high-risk pools or other support for those who cannot afford health insurance.
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