In our recent study of more than 2,000 healthcare consumers nationwide, the message is clear: consumers want greater flexibility and choices that enable them to access the care they want, when and how they want it.
Paul Crnkovich leads Kaufman Hall’s consumer practice, working with healthcare leaders to enhance their understanding of consumer expectations and develop strategies for access, experience, and pricing. He is a consumer strategy expert with more than 30 years of consulting and marketing experience in consumer products and healthcare.
Previously, Paul was co-founder and Managing Partner with Cadent Consulting Group, LLC, President of Kantar Retail Americas Consulting, and Managing Director of Cannondale Associates. He also held marketing, sales strategy, and strategic planning positions at the Quaker Oats Company, working on flagship brands such as Quaker Oatmeal and Gatorade®.
Paul serves as an expert on consumer and retail marketing issues for the graduate program at Northwestern University’s Kellogg School of Management. He received his M.B.A. from Harvard Business School.
Insights from Paul Crnkovich
The Internet economy has forever changed how people shop, get information, do business, and interact.