Paul Crnkovich leads Kaufman Hall’s consumer practice, working with healthcare leaders to enhance their understanding of consumer expectations and develop strategies for access, experience, and pricing. He is a consumer strategy expert with more than 30 years of consulting and marketing experience in consumer products and healthcare.

Previously, Paul was co-founder and Managing Partner with Cadent Consulting Group, LLC, President of Kantar Retail Americas Consulting, and Managing Director of Cannondale Associates. He also held marketing, sales strategy, and strategic planning positions at the Quaker Oats Company, working on flagship brands such as Quaker Oatmeal and Gatorade®.

Paul serves as an expert on consumer and retail marketing issues for the graduate program at Northwestern University’s Kellogg School of Management. He received his M.B.A. from Harvard Business School.

Get in touch with Paul today at 224.724.3117.

 

All Specialties:

Integrated Strategic Financial Planning
Consumer Strategy
Pricing Strategy

Insights from Paul Crnkovich

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Pricing Strategies for Healthcare Providers

Mounting competitive and policy pressures demand a new approach to healthcare pricing, yet many legacy hospitals and health systems continue to use traditional pricing methods, and...
Webinar
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The Rising Bar of Consumer Expectations

Healthcare continues to play catch-up in an online, convenience-obsessed, and increasingly consumer-focused world. The fourth annual Kaufman Hall State of Consumerism in Healthcare...
Webinar
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2018 State of Consumerism in Healthcare

The Internet economy has forever changed how people shop, get information, do business, and interact. With these changes come expectations for access, convenience, and low prices like...
Webinar
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Rethinking Consumer Experience

Watch this webinar covering Kaufman Hall’s roadmap to attract and retain healthcare consumers. This webinar discusses what healthcare consumers value in the age of Amazon and how to...
Webinar