Paul Crnkovich leads Kaufman Hall’s consumer practice, working with healthcare leaders to enhance their understanding of consumer expectations and develop strategies for access, experience, and pricing. He is a consumer strategy expert with more than 30 years of consulting and marketing experience in consumer products and healthcare.

Previously, Paul was co-founder and Managing Partner with Cadent Consulting Group, LLC, President of Kantar Retail Americas Consulting, and Managing Director of Cannondale Associates. He also held marketing, sales strategy, and strategic planning positions at the Quaker Oats Company, working on flagship brands such as Quaker Oatmeal and Gatorade®.

Paul serves as an expert on consumer and retail marketing issues for the graduate program at Northwestern University’s Kellogg School of Management. He received his M.B.A. from Harvard Business School.

Get in touch with Paul today at 224.724.3117.

 

All Specialties:

Integrated Strategic Financial Planning
Consumer Strategy
Pricing Strategy

Insights from Paul Crnkovich

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The Rising Bar of Consumer Expectations

Healthcare continues to play catch-up in an online, convenience-obsessed, and increasingly consumer-focused world. The fourth annual Kaufman Hall State of Consumerism in Healthcare survey report found that top performers kept pace with previous years, while many underperformers fell further behind....
Webinar
the consumer message to healthcare providers
the consumer message to healthcare providers

The Consumer Message to Healthcare Providers: Results of a National Survey

In our recent study of more than 2,000 healthcare consumers nationwide, the message is clear: consumers want greater flexibility and choices that enable them to access the care they want, when and how they want it. The healthcare consumer is the most vital voice driving industry change today....
Research Report
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2018 State of Consumerism in Healthcare

The Internet economy has forever changed how people shop, get information, do business, and interact. With these changes come expectations for access, convenience, and low prices like none ever seen before—expectations that legacy hospitals and health systems find extraordinarily difficult to meet....
Webinar
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Rethinking Consumer Experience

Watch this webinar covering Kaufman Hall’s roadmap to attract and retain healthcare consumers. This webinar discusses what healthcare consumers value in the age of Amazon and how to develop strategies for improving the total consumer experience.
Webinar