Paul Crnkovich is a Managing Director for Kaufman Hall. He leads the firm’s Consumer practice, which advises health systems, academic medical centers, community hospitals, and other healthcare organizations on strategies related to consumer-centric delivery, pricing, enterprise planning, and market development and growth.
Mr. Crnkovich has more than 30 years of consulting and marketing experience in the consumer products and healthcare industries. Prior to joining Kaufman Hall, he was co-founder and Managing Partner with Cadent Consulting Group, LLC. He previously served as President of Kantar Retail Americas Consulting, where he was part of a three-person senior management team responsible for overseeing all aspects of company operations.
Earlier in his career, Mr. Crnkovich was on the senior management team and one of the majority owners of Cannondale Associates. He helped to lead the company’s growth and development over a 12-year period, culminating in the firm’s sale to WPP/Kantar, the world’s largest marketing, advertising, and research firm. He also held a series of marketing, sales strategy, and strategic planning positions at the Quaker Oats Company, working on flagship brands such as Quaker Oatmeal and Gatorade®.
Mr. Crnkovich is a frequent author and speaker on the topic of consumerism in healthcare. He is an outside industry expert on consumer and retail marketing issues as part of the Executive Education and full-time M.B.A. programs at the Kellogg School of Management at Northwestern University. Mr. Crnkovich also served on the faculty of Lake Forest Graduate School of Management, where he taught global marketing to M.B.A candidates.
Mr. Crnkovich received his M.B.A. from Harvard Business School and his B.A. in Government from Harvard University.