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    Since 1985, Kaufman Hall has been a leading advisor to management teams, helping them incorporate proven methods into their organization’s strategic and financial management processes and consistently achieve their goals.

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    Sustained success is never an accident

    Since 1985, Kaufman Hall has been a leading advisor to management teams, helping them incorporate proven methods into their organization’s strategic and financial management processes and consistently achieve their goals.

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Strategy

Consumer Strategy: Your Roadmap to Attract and Retain Consumers

Kaufman Hall believes that understanding and engaging the healthcare consumer should be the top priority for all hospitals and health systems in today’s rapidly changing healthcare environment.

Making consumer wishes and requirements central to healthcare delivery models is the core imperative as the healthcare industry transitions to a value-based business model. While leaders at most healthcare organizations want to provide a more consumer-oriented patient experience, a relative few are actively developing innovative consumer strategies.

As a healthcare strategist or marketer, it may be difficult to understand where to get started in addressing these challenges within your organization. To assist you, we recently launched a three-part webinar series in which our consumer strategy experts present a roadmap to attract and retain healthcare consumers. We will show how to enhance access, improve consumer experience, and develop a pricing strategy for shoppable services. We will also show how to learn what your consumers want and to use that information for your own strategic roadmap.

Join us for the upcoming webinars in our Consumer Webinar Series by clicking "Register" below.

If you have any questions, send us an email: consumer@kaufmanhall.com.

Insights & Resources

Webinar

Consumer Strategy Webinar Series

February 8, 2018
Online
Register
  • Kaufman Hall
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Research

2017 State of Consumerism in Healthcare

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  • Paul Crnkovich
Paul Crnkovich
Article

Giving a Consumer Focus to Strategic Planning

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  • Mark Grube
Mark Grube
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Consumer Strategy

We advise healthcare leaders on how to make consumer needs central to their organizations’ care delivery models.

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KaufmanHall serves multiple industries. Select your industry focus.
KaufmanHall serves multiple industries.
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  • Higher Education
  • Financial Institutions

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